Name姓名：王远铮The Wilderness Downtown
The Wilderness Downtown 是由由著名作家兼导演 Chris Milk创作，Google和Arcade Fire乐队合作的一个HTML5技术与音乐结合的有趣互动影片。当中的互动性让我们看到了一些未来网络技术的发展趋势，大家不妨通过以下网站首页键入你熟悉的地址，让Google地图资源结合Arcade Fire最新专辑“The Suburbs”里的“We Used to Wait”摇滚音乐为你呈现精彩。( 网站的最佳支持浏览器为Google Chrome )
GREG DURRELL – A BRIEF HISTORY OF
Greg Durrell 整理发布了许多2010年温哥华冬季奥运会的设计作品，书刊编排、插画、海报等这些精彩的平面设计资料让我们获益良多。
It’s Nice That Issue 4
HOW TO START EATING HEALTHY
Have you ever tried a trendy diet, only to find you’re not seeing results? Or you lose some weight at the beginning of your diet, but then gain it all back shortly after? Almost half of all Americans have attempted to lose weight in the past year – but many gain it back. Why? It’s because you’re not getting all the right nutrients your body needs, and because of that, your body suffers. Make sure to check more about alpilean pills.
When you’re looking to change your body, don’t focus on losing weight. Instead focus on healthy eating tips that are the foundation of a healthy lifestyle. Discover how to start eating healthy, and you’ll create a shift in your mindset that results in long-lasting change.
BENEFITS OF EATING HEALTHY
The benefits of eating healthy go beyond weight loss – that’s why it’s so essential to think of your health journey holistically, not just in terms of your appearance. When you feed your mind and body healthy foods to eat, you can:
- Reduce inflammation
- Boost your immunity
- Reduce your risk for heart disease, cancer and diabetes
- Lower your blood pressure
- Support your digestive system
- Encourage healthy skin, bones, teeth and eyes
- Improve your memory
- Improve your mental health
HEALTHY FOODS TO EAT
Regardless of their goals, all people need some sort of protein, fat, carb and assortment of vitamins and minerals in order to function normally and feel healthy. A healthy diet doesn’t mean rushing to cut certain categories out of your diet. Rather, adopt a sustainable diet and choose healthy foods to eat for your daily dose of protein, fat and carbohydrates.
PROTEIN
High-quality, grass-fed, organic proteins are the foundation of a healthy diet. Protein gives your body the needed fuel and support to operate on a day-to-day basis. Aim to consume up to a gram of protein per pound each day if possible. When it comes to eating protein, search out the highest-quality foods possible, as different types of protein don’t necessarily benefit you in the same way. Healthy foods to eat for protein are salmon, shellfish, lean beef, white-meat chicken, beans and lentils and protein-rich sweet treats in moderation, like chocolate almond smoothies.
FAT
Don’t forget fats when it comes to healthy eating tips. Some fats, like omega-3 (found in fish like salmon and nuts and seeds), play a big role in reducing inflammation and even warding off feelings of sadness or depression. Aim to incorporate healthy fats into your diet while staying away from bad ones like trans fat. Healthy sources of fat include nuts, avocados, olive oil, eggs, seeds, and yogurt.
CARBOHYDRATES
Your body runs on carbs. Be mindful of the type of carbs you ingest to keep you moving. Refined carbs or sugars will not be as effective or healthy as fruits or whole grains. Limit your intake of bread and starches to avoid big swings in your energy. Healthy foods to eat for carbohydrates are quinoa, sweet potatoes, buckwheat, oats, brown rice and whole wheat pasta.
VITAMINS AND MINERALS
Vitamins and minerals are essential to all of our bodily functions, from building bone and muscle, to healing wounds, to keeping our immune systems strong. Eating plenty of vitamins and minerals will maximize your nutrition on a daily basis. Fruits and cruciferous vegetables are especially great ways to take in anti-inflammatory compounds while filling up on healthy, low-calorie foods. Healthy fruits and veggies include bok choy, cauliflower, brussels sprouts, cabbage, oranges and berries.
周玥 – Monday Works
周玥 Yvonette.z
生于1989年，家乡湖南怀化，现居浙江杭州
就读于中国美术学院版画系
独立电子杂志DREAMER创办人及主编
自由摄影，中国公益摄影师协会成员
热衷于胶片
” 这是一种癔症。我对这个世界的认知在于我的想象，而它永远不会成为我所希望的样子。我依靠梦活着，它们和这个世界格格不入，我把它们描绘出来，成为我的出口，成为我自己的艺术。”
_http://yvonette.weebly.com/
_http://www.douban.com/people/panda7/
_http://www.flickr.com/photos/yvonette
Chicago Type
平面设计师Shawn Hazen正在进行一个有趣的项目“Chicago Type”，就是记录芝加哥的一些字体视觉印象，通过这样的方式来珍视城市的历史，发掘一些不被人注意的城市商业细节。
Wonderwall
在tha ltd.的网站上看到这个体验非常好的FLASH网站作品，着实令人爱不释手。精彩的平面视觉页面布局，通过鼠标滑动产生的立体扭曲变化，产生了奇妙的空间感觉，很好地把Wonderwall室内设计工作室的形象给“凸显”出来。
怀旧小电视iPad底座
之前曾经有介绍一个苹果味十足的改装iPad底座，而Jonas Damon设计的这个也是怀旧味十足，让人怀念的80年代小电视，还配上趣味十足的雪花屏保，让人开心的设计。 via
雷涛鸿 – Monday Works
雷涛鸿(towhom)，毕业于湖南商学院艺术设计学院
大二的时候在老师的指导下接触过摄影，使用过凤凰135相机。
“和很多大师们不同的是，我只是喜欢这个东西。我从未想过要藉此谋生或者获利。我会一直拍下去。用我的那些乱七八糟的数码小玩意儿。”
Jasper James
摄影师Jasper James的“People and Places (人与景观)”系列作品，这几张通过人与城市的“大小反差”，二次曝光，巧妙将两者影像结合，创作出意义非凡的作品。
引用Jasper James对此系列作品创作初衷的回答。 via: 假杂志
“我曾到过许多大都市，像东京、北京、上海，每次都想尽量爬高些以看到城市的全景和规模。我认为将个人和城市景观结合在一张图片中，视觉上看上去很有意思，同时能以直接的方式表现出两者对抗的力量。大城市真是很奇妙，那么多人住在一起，充斥着各种各样不同的故事、希望、梦想，但是我们能够相互联系的就是一小部分人，绝大多数都是陌客。我做这些图片的时候尝试过很多种方式去达到效果，其实这些作品也都是试验性的、与初衷有偏差的。”
New York City Ballerina Project – Dane Shitagi
摄影师Dane Shitagi的芭蕾舞摄影项目“New York City Ballerina Project”，离开舞台，以城市、自然环境作为创作背景，在平凡场景中体现舞蹈者艺术之美，记录舞者现实生活。
图片很多，大家可以通过下面网址看到一部分，有兴趣的朋友还可以通过摄影项目的Facebook页面了解更多。 via
_http://www.daneshitagi.com/html_pages/projects.html
_http://www.mymodernmet.com/profiles/blogs/the-beautiful-ballerina
_http://crephoto.com/photography-by-dane-shitagi/
肖睿 – Monday Works
肖睿，瑞象馆创始人之一，总监；
1976年，出生于安徽，现生活于上海
曾参加的展览：
2005年，《上海错位》平遥国际摄影节，山西
2006年，《关于视觉的十六种瞬间》爱普生影艺坊，上海
2007年，《上海错位》798工厂，东八时区空间，北京
2007年，《上海错位》M50，东八时区空间，上海
2007年，《中阴–度》威马影廊，上海
2008年，《东方明珠下的上海》爱普生影艺坊，上海
2008年，《或许，不确定》世界报道摄影节，沈阳
2008年，《大同-视界》壹号美术馆，上海
2008年，《线索——上海都市摄影》瑞象馆，上海
2009年，《线索——上海都市摄影》1933，上海
2009年，《或许，不确定》平遥国际摄影节，山西
Read more »
赵小猴 – Monday Works
Name姓名：赵小猴
84年出生 现居武汉
“喜欢安静的画面，享受拍片带给我的满足。若干年后，看到这些片子，会想起在武汉生活的点点滴滴。有人，有景，有感动。……”
_http://www.flickr.com/photos/zhaoxiaohou/
_http://zhaoxiaohou.bababian.com/
_http://zhaoxiaohou.blog.tianya.cn/
Emil Kozak
Fffiliate marketing for small businesses
Small businesses often work on a tight margin, with limited internal staff. Sometimes there is no dedicated marketing team promoting your business yet.
As one of the main ingredients to achieving success, this seems like the perfect Catch 22 – businesses need to advertise and market their products to grow. Yet as a small business, the funds are often not available to justify a marketing department.
Luckily there is a solution to this, and it is called affiliate marketing. Here, we’ll explore why affiliate marketing is such a beneficial method for small businesses in particular.
Why affiliate marketing is perfect for small businesses
Although businesses of all sizes can, and do, use affiliate marketing as part of their promotional toolbox, it can play a particularly valuable role for small businesses. As a form of outsourced marketing, it allows brands to tap into a wealth of marketing experience within their niche without wasting unnecessary resources. This is because it is a performance-based method, which means business only pays for results rather than for direct advertising. The partners advertisers work with (known as publishers or affiliates), drive traffic to the affiliate offer but only receive a commission if a purchase is made.
How to start affiliate marketing
The easiest way to get started is through a reputable affiliate network like Awin who can provide a multitude of help, support, and advice, removing stress for small businesses venturing into this landscape for the first time. The network will help set up the affiliate program and will expose it to their registered publishers. They also ensure all the publishers who sign up to the affiliate program are assigned a unique tracking code, enabling accurate payments and tracking. Get the best results by working with advertisepurple.com professionals.
Without a network, businesses looking to enter the affiliate channel will have to set up the program manually and seek the publishers directly, which is time consuming. It is also more challenging to find quality publishers on your own as the network ensures they all go through an approval process before being accepted.
How can affiliate marketing help small businesses
In addition to providing an outsourced marketing strategy for small businesses, affiliate marketing offers many more benefits as well.
1. Provides social proof
Now more than ever, online customers rely on social proof before making buying decisions. Research shows that online reviews play a significant part in the process, with nearly 95% of shoppers reading reviews before making their final decision to buy. Publishers who have built a rapport with an engaged audience are trusted by them. Therefore when they give a review of an affiliate product, this provides credible social proof for the product and the brand.
2. Offers a high ROI
Compared to Google Ads, the cost per sale and return on investment for affiliate marketing is very attractive. Depending on the industry, a sale through Google Ads can cost as much as 20x more than the same sale through affiliate marketing. The affiliate marketing ROI is significantly higher, based on the strategy of only paying commissions for sales rather than paying for traffic as is generally the practice with Google Ads or other forms of marketing.
3. Expands your audience
Each publisher the advertiser works with already has an established audience. Affiliate marketing allows the advertiser to tap into this otherwise undiscovered audience and expand their own accordingly. These new audiences may have been difficult to reach with other forms of advertising, but the range of publishers advertisers can work with helps to increase the overall reach. These new audiences then become an established part of the brands’ lead base.
4. Builds brand awareness
What business doesn’t want their brand to be known by as many people as possible, and become easily recognized? As publishers drive more traffic to the business it increases the reach and overall awareness of the brand. This allows the business to become more recognizable and helps build trust and acceptance in the mind of the consumer.
5. Cost-effective
As a performance-based outsourced marketing method, businesses only pay for the sales generated by each publisher. This ensures there is no wasted budget on advertising methods that may not be effective. Businesses set up the commission rates in advance, providing complete knowledge of how much each sale will cost them. Some affiliate programs are set up to pay for leads or other actions, but the norm is to pay per sale. With other forms of advertising, it can be difficult to quantify how cost-effective the price of a sale is, but with affiliate marketing for small businesses, it is clear cut.
6. Creates partnerships with experienced salespeople
Small businesses may not be able to afford a dedicated internal department to run their marketing. Affiliate marketing for small businesses means being able to tap into a wealth of skills and knowledge through the range of publishers they work with. This can open up a variety of different specialties, providing the advertiser with the opportunity to work with some of the best in the business. To employ such a skilled workforce would be out of reach for many small businesses. With affiliate marketing, every business can access a pool of qualified and experienced publishers.
7. Allows for data tracking
Knowing how a business is performing helps a brand to make improvements on how it operates in the future. Affiliate marketing tracking provides significant and important insights into where customers come from, why they are buying, and more, through the rich collection of data. This is all easily available to the business through affiliate tracking. This data can help businesses make important changes to their websites to improve conversions or offer better creatives, as well as allowing them to work more productively with the highest-performing publishers.
8. Boosts SEO
Every publisher promoting a business links back to the brand website to drive traffic to the offer. These inbound links are beneficial to search engine optimization and help to improve the organic rankings of the website. If your publishers have a high ranking and produce quality content that offers value while linking to your product, this can also have a very positive effect on your SEO. Sharing the content is also beneficial, particularly if audiences themselves share it.
9. Allows complete control
Affiliate marketing allows every business to be in complete control of their marketing while outsourcing the promotional work to publishers. The business can set its own commission levels and incentives, and provides whatever creative it wants its publishers to use. Every business can choose which publishers they work with, and if they sign up inactive publishers, it will not impact on the bottom line. If a business not using affiliate marketing employs a staff member who does not produce the results required, this will be a costly mistake to the brand.
10. Easy integration with other marketing methods
Affiliate marketing for small businesses does not have to be a standalone marketing method. Instead, it can seamlessly work alongside other forms of marketing and can boost any promotion or campaign. When businesses are focusing on certain products and have a great offer, this can be sent to the publishers who can then aid the promotional efforts and raise the interest.
